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While Fanatics keeps a small amount of gear on hand for the most popular players, like New England Patriots quarterback Tom Brady, most of what it makes is to order. For example, it stockpiles blank jerseys and add players names when an order is placed. The model allows it to quickly respond to trends.. The team will wear specialty jerseys with a refrigerator on the front to pay homage to the origin of their nickname. Back in 1970 the team was purchase by local businessman Erwin Merar, who owned an appliance store with a top selling brand of Admiral. A sports marketing pioneer ahead of his time, Merar decided to get his store some publicity and thus the Admirals nickname was born.. Eisenberg (left), now 55, had been on a 10 year long quest for Fonzie's customized Triumph. "Then I read about it being in the collection of a guy called Mean Marshall in San Francisco," Eisenberg said. "He put it up for auction and, with the premium, the price got out of control.". P